IDEO Deep Dive Reflection

While watching IDEO Deep Dive, I learned that there’s a difference between invention and design. Inventors simply invent an item without thinking fully of the user’s needs. Designers’ have all intentions of the user’s needs and develops solutions to each need into the object. The way designers’ best come up with ideas is to work together. No designer is higher than another designer in terms of ideas. Designers start off first by studying the product and from there they don’t limit themselves on ideas and creativity. Usually the crazier and wilder ideas have a huge impact on the final product. For everything that is designed goes through this process.

IDEO "rules"
-- think of your product in terms of verbs rather than nouns.
-- concentrate on one conversation at a time
-- stay focused
-- encourage wild ideas
-- go for quantity (no editing)
-- be visual (visual words or sketch)
-- defer judgment (no stopping to say that isn't going to work, isn't a good idea...)
-- build on the ideas of others

Before watching this video I couldn't establish the difference between inventors and designers. I know have clear thought as to what each have to offer. I also learned that nothing in esign is too crazy or out of the box, actually the crazier the better for the overall development of your product.