Design grabs your attention when its attractive or beautiful. Most people tend to find good design by its looks. Fear changes the way you think about things. When you’re happy you tend to do more out of the box thinking and show more creative and interesting work. Color, shapes, fonts, ect. All make us have different feelings about an object. Almost everything we do is subconscious. Cognition is about understanding the world; telling us what’s good or bad. Emotions tell us how to react to the world; protecting ourselves from our fears, to be safe. The reflective part of the brain has no control of what you do; it’s the little voice in your head that talks to you.
http://www.ted.com/talks/don_norman_on_design_and_emotion.html
I enjoyed this video a lot. It opened my eyes to why we think of things the way we do. This clip motivates me to work hard on all the assignments and excited me to do so right away.
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